Moving User Experience into a Position of Greater Corporate Influence
Why is it that at a time when user experience (UX) expertise is in high demand, countless UX professionals continue to feel misunderstood, undervalued, and unable to contribute to the success of the businesses for which they work in the ways and to the extent they can and often should?
Why is it that at a time when UX is becoming a critical marketplace differentiator, countless companies continue to not utilize or position user experience professionals in such a way as to enable them to effectively contribute to the formulation of business strategy?
What can be done to change this? What can YOU do to move UX into a position of greater influence where YOU work?
Explore and formulate answers to these questions in a special workshop led by Richard Anderson, UX practice, management, and organizational strategy consultant and incoming Co-Editor-in-Chief of interactions magazine.
This highly interactive and participatory workshop will borrow elements from the very successful multi-session “Managing User Experience Groups” course Richard has co-taught in Silicon Valley, from the highly praised “Moving UX into a Position of Corporate Influence: Whose Advice Really Works?” interactive session from CHI 2007, from related workshops Richard has led within various companies, and from a multi-session “User Experience Managers and Executives Speak” course Richard will be offering in Silicon Valley next spring.
Praise for Richard Anderson in related contexts:
“the best managed workshop I’ve seen…; brilliant process in the workshop (Richard) organized” — Jonathan Grudin, Microsoft Research
“Richard Anderson teaches a remarkable user-centered design course which alighted me on the path I am today.” — Peter Merholz, Adaptive Path
“The world’s best interviewer” — Don Norman, Nielsen Norman Group
“There is no more skilled panel moderator than Richard Anderson, so I was eager to attend this interactive session. I was not disappointed.” — Pabini Gabriel-Petit, UXmatters on “Moving UX into a Position of Corporate Influence: Whose Advice Really Works?”
“Richard is an excellent instructor and employs an effective Socratic teaching style.” — Jaime Guerrero, past student of “Managing User Experience Groups” (see additional evaluations of that course)
“The sign of an excellent teacher, I feel, is the ability to make even the most stubborn among us (me) question our assumptions. Richard is just such a teacher, and I feel privileged to have taken his class.” — Anonymous past student of “User-Centered Design / Usability Engineering” (see additional evaluations of that course)
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This workshop is intended for anyone who wants to and can impact how user experience is addressed in their places of work, but might be particularly valuable for people in management roles. (At least a basic understanding of user experience, user-centered design, user experience research, and the like will be assumed.)
Richard I Anderson is a UX practice, management, and organizational strategy consultant with more than 20 years of experience.
He started and directed the Experience Center at Viant, as well as the User Research & Experience Strategy discipline at Sapient and Studio Archetype. For those and many other companies, he has extended the reach and effectiveness of multidisciplinary, "user-centered" design practices. Recent(ish) work has included co-developing and co-teaching a Managing User Experience Groups course via University of California Extension in Silicon Valley, and managing user experience personnel and facilitating product development process improvement at Yahoo!
Richard is Incoming Co-Editor-in-Chief of interactions magazine, and at CHI 2007, Richard received SIGCHI's Lifetime Service Award for extensively facilitating and spreading the development of the field via his leadership contributions to BayCHI and to other chapters of SIGCHI around the world.
Richard blogs at http://riander.blogspot.com/
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