Victor Lombardi teaching at the Future of IA retreat

Business strategy for the Internet can be radically different from other industries, as well as more fun and inventive. And creating a sustainable competitive advantage on the Internet can rely more on what we do tactically in design, marketing, and technology. This class will introduce the topic of business strategy and illustrate how Internet strategy is practiced by online and traditional companies. In class we’ll discuss how Internet strategy applies to our particular situations and create our own fictional business by applying a particular strategic method.

How it Benefits You

This class will help you create products that influence and reflect a particular business strategy, as well as create basic business strategies of your own. You will use the essential vocabulary of strategy and know how strategy for the Internet differs from offline business.

An Invitation

To ensure this class benefits you individually, use the online class forum to describe your situation and what new capabilities you’d like to build as a result of taking the class.

“Thank you very much, the class was very helpful. I thought your seminar was fantastic and we need more of it since this is one of the biggest ways to leverage our work.” — comment from course evaluation

“I enjoyed the class immensely and would love to attend more classes in the future.” — comment from course evaluation

Comments are closed.