Using Internet Business Strategy

Victor Lombardi teaching at the Future of IA retreat

Business strategy for the Internet can be radically different from other industries, as well as more fun and inventive. And creating a sustainable competitive advantage on the Internet can rely more on what we do tactically in design, marketing, and technology. This class will introduce the topic of business strategy and illustrate how Internet strategy is practiced by online and traditional companies. In class we’ll discuss how Internet strategy applies to our particular situations and create our own fictional business by applying a particular strategic method.

How it Benefits You

This class will help you create products that influence and reflect a particular business strategy, as well as create basic business strategies of your own. You will use the essential vocabulary of strategy and know how strategy for the Internet differs from offline business.

An Invitation

To ensure this class benefits you individually, use the online class forum to describe your situation and what new capabilities you’d like to build as a result of taking the class.

Thank you very much, the class was very helpful. I thought your seminar was fantastic and we need more of it since this is one of the biggest ways to leverage our work.” — comment from course evaluation

I enjoyed the class immensely and would love to attend more classes in the future.” — comment from course evaluation

How would you rate this class topic?
(2 votes, average: 5 out of 5)
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2 two-hour workshops
July 10 & 17, 7-9pm

Tuition: $300

University Settlement
273 Bowery @ Houston [map] [subway directions]

Who would benefit?
User experience designers (Information Architects, Interaction Designers, etc.), project managers/producers, and web entrepreneurs/strategists

Victor Lombardi headshot
Teacher: Victor Lombardi
Director, Smart Experience

MM, New York University
BA, Rutgers University

Victor is the director of Smart Experience, an independent school based in New York City offering classes on state-of-the-art topics to working professionals in the Internet, mobile, and software industries. Victor is also a product development consultant and a visiting professor at the Pratt Institute, a leading art and design school in the United States.

Victor started his career in information technology, building systems at the Boston Consulting Group, DDB Needham and others. He went on to work as a user interface designer, contributing to over 40 software and Internet products. As a consultant at Razorfish and the Management Innovation Group he worked with companies such as The Ford Motor Company, General Electric, J.P. Morgan, Verizon, and Office Depot. His work with the Southern Poverty Law Center has won several awards.

Victor received his masters degree in music technology from New York University and his bachelors degree in journalism from Rutgers University. With a love for bringing curious people together, he co-founded and served as president of the Information Architecture Institute and co-founded the Overlap business & design event.

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